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Sony Pavilion at IFA Berlin 2008

Berlin IFA is the biggest Consumer Electronics fair in Europe, and attracts worldwide attention for the new products and technology released there.
Freestate UK set out to create a very special space at IFA 2008 - a "White Wood", surrounded by mirrors, where Sony's products could be shown to the best effect.
The Sony pavilion was the largest in IFA at around 6,000 SQM of space, and attracted by far the most visitors and attention.
Freestate were awarded a Bronze Lion from the Cannes Design awards for this project.

Design - Freestate / Adam Scott

Client:Freestate UK for Sony

2008 - Berlin, Germany

Brian Edmonds:Supervising Art Director